The recipe for perfection.
Captain Morgan: “The Perfect”
Social / On Premise
—
Who says simple can’t be fun? The Captain takes you through how to perfect mixed drink staples the only way he knows how. Like a Captain.
—
AD: EJ Jover | CW: Ross Pryde | ACD: Jake Bogoch | Post Production: Smith Creative
“The Perfect Captain & Cola” (:30)
“The Perfect White Rum & Cola” (:30)
“The Perfect White Rum Mojito” (:30)
Full Captain.
The videos were also used in support of on-premise campaigns throughout the following calendar year. Each event was accompanied by seasonally themed Captain swag and giveaways. My favourite being the cannon shaped chiminea.
