Knowing your
target audience.
LEGO x Target Exclusives
Social / Ecomm
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LEGO was looking to show its adult fans at Target some love. Two new exclusive sets, two wildly varying budgets, and a whole lot of love for the source material. The result? Ultimate fan service.
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ACD+AD: EJ Jover | ACD+CW: Julia Ippolito (Are you worthy?) | AD: John Bonna | CW: Jess Tobin (Forge Ahead) | CD: Scott Park | Production: Armstrong White (Are you worthy?)/Bad Pixel (Forge Ahead)
“Are you Worthy?” (:30)
“Forge Ahead” (:30)
Play to pay
The sets were released just in time for the holiday season. Shoppers filled this animated lenticular gift card as a fun way to gift and pay during the holiday season and beyond. It’s fun to play with LEGO, even in CG form.
