Enjoying life
one sip at a time.
Nestea Green Tea: European Launch Toolkit
OOH / Social / Sampling Events
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Life amidst a global pandemic has been a bit…rough. With the launch of their new green tea iced tea, Nestea wanted to remind people of the simple pleasures in everyday life and to take a moment for yourself. Get outside, revitalize, relax, and enjoy everything green. Tea included.
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ACD+AD: EJ Jover | ACD+CW: Julia Ippolito | CD: Scott Park
La vie en vert
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Seeing life through rose-tinted lenses (la vie en rose) is a well-known phrase. We showed consumers how Nestea can offer a new perspective. Outdoor ads created on transparent green plexi allowed consumers to take a look at their cities through a green lens. As part of a sampling event, sunglasses with green-tinted lenses were handed out allowing consumers to see life in green, whenever they go.
Social
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The toolkit contained posts to set the tone of the launch and to inspire content to be created throughout the year. Influencers across Europe were sent packages including green tie dye kits and green tea infused self care kits to inspire enjoyment and relaxation.
