A console launch of epic proportions.
Xbox One Source
Experiential / Digital / Social
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3 unique launch events. 3 cities across Canada. Unlocked by gamers.
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AD: EJ Jover | CW: Sam Stilson
Case Study
A dash of fun.
Following a massively successful launch, we continued to push boundaries of the Xbox One UI with successful launch campaigns including console exclusive titles. Each one fuelled by the engagement of gamers across the country.
